What message does this send?

As the primary food-shopper for my family, I catch up on all the latest gossip by the grocery store check-out counter where I have nothing better to do than read magazine headlines and contemplate my navel.

While I was standing in line today, the cover of Woman’s World caught my eye, specifically the diet plan that they’re peddling this week. Rejoice, America, it’s the Food-Lovers’ Diet! As a behaviorist, I don’t even know where to start telling you how wrong this is. And please, don’t jump on me for taking the fun out of eating. If you’ve been reading this blog, you know how I feel about pimping food as entertainment. That doesn’t mean meals can’t taste good and be satisfying, but part of our struggle with our weight stems from the fact that many of us are in LOVE with food and use it to soothe ourselves. We’ve taken our relationship with what we eat to a whole new level of emotional dependence.

I want you to consider the images on the cover. The toffee bars and frosted cupcakes seem so sinful and decadent, and if we can eat them and lose weight, YAY!!! Although the article itself may tout reduced-calorie versions of those desserts, what that cover suggests is that we shouldn’t have to cut back on the foods, laden with sugar and fat, that we’ve been told contribute to the obesity epidemic.

What if you need to lose more than nine pounds? 😛

We are clinging to the expectation that there’s no need to change our eating behaviors. The scammers will feed us that idea in order to sell “miracle” weight loss products (or copies of magazines) knowing that we so desperately want to believe there’s an easy fix.  Someone who doesn’t even read the full article will, consciously or not, register that there’s still some other “more permissive” way of dropping pounds than giving your body the nutritional respect that it needs through clean eating. People are dutifully waiting for the holy grail of diets to fall from the skies — or be delivered by aliens — and turn the weight loss world upside down.

For long term success in getting blubber to go buh-bye you have to inventory your eating habits. If you’re trying to shoehorn “treats” into your eating plan on a daily basis, you’re squeezing out more nutritious food. If you constantly tell yourself that you “deserve” to indulge, what are you saying when you try to limit the indulgences? That you don’t deserve them, that you’re not worth it. And feeling worthless is not a great mindset with which to embark on a fat loss journey.

What you do deserve is a fighting chance at improving your health. Not letting go of the behaviors that packed on the pounds will not get you there.

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